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Wednesday, July 29, 2015

HUNT Real Estate ERA Deploys Marketing Automation

Industry’s hottest innovation gives back agents “years” in lost productivity



One of America’s oldest and most prestigious real estate brands, HUNT Real Estate ERA, has launched the real estate industry’s hottest new technology – marketing automation – a move that will “shave years” off the total time its more than 1,000 agents typically spend marketing listings annually.

“Agents won't lift a finger,” says Peter Hunt, Chairman and CEO of HUNT Real Estate Corp, which was established in 1911 and operates offices throughout New York State and Arizona, when describing how marketing materials will now be created for every listing. “Our job is to make it easy for agents to do what they need to do,” he adds.

Hunt explains that as his agents post new home listings, everything needed to market each property – a complete digital and print marketing package – is automatically created and delivered to the listing agent overnight.

HUNT Real Estate ERA, the largest family-owned and operated real estate firm in Western and Update New York, will be providing this as a new service for its agents.

“Marketing automation shaves years off the time our agents would typically spend creating marketing material,” says Hunt, whose firm last year closed nearly 10,000 transaction sides.

“Every seller who lists with HUNT Real Estate ERA knows that once their house hits the MLS, a complete marketing program is created, ensuring their home will be fully marketed to all channels, automatically,” adds Dan Mirsky, Marketing Director at HUNT. “And whenever key listing information is updated – such as a price change or the addition of a Open House – all of the marketing materials are updated, automatically, so consumers always have the most current information,” he notes.

Mirsky points out two other major benefits the new marketing automation solution provides HUNT Real Estate ERA, both of which are major challenges in the real estate industry: First, the ability to maintain brand consistency and control in all markets; and second, a single-solution platform that eliminates the need for disparate apps and single-task marketing solutions that are stand alone solutions.

“We audited our current marketing tools and none of them talked to each other,” Mirsky says. “That means an agent has to sign in and out of different programs and platforms and that makes no sense. None of them fully integrated with our CRM, until we found Imprev. Agents love having a single sign-on and the fact that everything works in concert with one another,” he adds.

Keeping the company’s brand consistent can be a full time job, Mirsky notes. “I don’t want to be the advertising police,” he says, noting that without marketing automation, which delivers consistent branding for all the materials created and personalized for every agent, it is impossible to review every marketing piece produced by every agent in every market.

“With marketing automation, the HUNT name, which has a century of brand equity, is consistent across all marketing channels and that increases consumer recognition,” he says.

The marketing automation service was created by Imprev, which powers many of the largest automated marketing solutions for real estate brokerage firms in the U.S.


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