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Friday, January 26, 2018

Staging Your Home: Why It's Important To Selling Your Home

Every home tells a story. The pattern of the furniture, the items that are kept in each room, the color scheme and even the amount of light allowed into the space can all paint a vivid picture of the people who live there, and who have spent months or years investing themselves in their home.

When it comes to selling, however, it is important to remember that “how we live is not how we sell”.

In other words, presentation is a crucial part of the home selling process. When preparing to sell, you want to create a pleasing environment that highlights your home’s best features so that it speaks in a compelling, positive way to the most potential buyers. Preparing your home for sale in this way is commonly known as ‘staging’.

Statistics show staging your home can increase the probability of selling your home more quickly. In fact, according to the National Association of Realtors, 39% of sellers’ agents stated that staging a home decreased the time a home was on the market. Additionally, with a majority of buyers starting their home searches online, the internet is now an important tool in home sales. Agents stated 40% of buyers were more willing to go through a home they had first viewed online. This trend also means that your home’s appearance in photos has become an even more valuable asset in selling.

So how can you stage your home on your own, and even better, on a budget?

Here are some quick tips on how to help make your home look its best:

Declutter: The items you have accumulated in your home says a lot to potential buyers. For example, if your kitchen counter is full of clutter, it may tell buyers you don’t have enough cabinet space in the kitchen.
Clean: And we mean deep clean! If your home is dusty, buyers may get the idea that the home is not well-maintained, and that there may be other issues of neglect in the home.
Light: Open curtains to let as much natural light as possible into the rooms to make the space feel larger and brighter. During winter months, be sure your rooms are well lit with lamps or overhead lighting.
Remove odors: Make sure you clean your carpets to remove any lingering odors, especially if you have pets. Just be careful: avoid odor eliminators with heavy fragrances, as many people are sensitive to various scents.
Depersonalize: Do your best to remove pictures, trophy collections, and hobby collections from your home. This creates a clean canvas for potential buyers to imagine your home as their own.

These staging tips are easy, affordable and require minimal work on your end to set your home up for success, and to create a new narrative for potential buyers as you go through the process of selling your home.

Your real estate professional will also have great advice on how to set up your home for a successful showing. Contact us to help you sell your home today.

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