Friday, February 23, 2018

Digital Marketing Makes a Difference in Real Estate, and We've Got the Facts to Prove it.

In order to keep up with the changing market, the real estate industry is always evolving. Nowhere has this evolution been more present in recent years than in real estate marketing. The methods with which homebuyers look for homes have changed, and with it, the expectations sellers should have of their agents in marketing their homes.

With most buyers searching on the internet for their new home, how your listing is presented online is crucial to selling. Having a strong digital marketing plan can influence how swiftly your home is sold, and sometimes even how much it sells for, so keeping tabs on the market is important to understanding how to promote your home to potential buyers. The results of an annual survey of home buyers and sellers by the National Association of Realtors (NAR) further confirm the need to understand this digital revolution in real estate marketing.

According to the NAR, 82% of non-homeowners are looking to become homeowners in 2018, with almost half of those non-homeowners being under the age of 36. With this in mind, when selling your home, you should consider the search habits of this group. With 99% of potential buyers 36 and younger stating that they use the internet as a major resource for their home searches, it makes sense to build a strong online presence for your home in order to market to the most potential buyers.

But just having your home online isn’t enough. The quality of your advertisement will play a key role in your home’s visibility once online. Buyers in every age group were more likely to walk through homes they had first viewed online. In fact, 8 out of 10 buyers stated photos and property descriptions were the most important features on a real estate website. With the standard home search lasting an average of 10 weeks, and the median number of open houses attended at 10, it is important for you to differentiate your property from all the others.

Now that you know the facts, how can you be sure you have the best marketing plan in place for your home?

HUNT sales professionals will have personalized and innovative strategies to make sure your home is visible and top of mind for potential buyers all over the web. With new digital technologies from HUNT that meet and complement the changing landscape of the real estate market, your listing will stand out from the rest on digital, social media, and more. Reach out to a HUNT real estate professional today!